The look and feel of any internet Shop or e-commerce site is stated to be appealing only if the pictures of the services and products sold are visually appealing and enhances the purchase price of the service or product. In actuality, we encounter many online sites across industry segments with a vast assortment of goods but very limited screen or a bad one at that. In the absence of physical touch and feel experience a prospective purchaser has at a physical retail store, any unanswered questions regarding the product is only going to culminate in lost earnings.This is where the importance of product pages to any and every e-commerce site is underscored. The product images or merchandise photographs offer the ‘final push’ at a potential buyer becoming a customer.
- After all, pictures speak louder than words and images can do the true selling as even a casual visitor into a website is influenced by product photos especially if they are displayed in a manner that is persuasive and provides answers to a lot of questions – e.g., what are sizes, shapes, colors, measurements, fabric or substance, durability etc., based on the class of product.Some of the aspects that are important in product photography services singapore can be summed up as.
- Display in surroundings best suited- these are especially Useful for goods such as sneakers, all-weather cloth or material etc., as the buyer receives a genuine view of this product not just in a studio setting but in actual use. Artificial indoor and lighting setup might not be acceptable for all products. For outdoor products and items, showing them at the natural environment enhances their attractiveness.
- Alternative images – multiple picture shots of Goods and angled images can convey a wealth of information such as, Features, Benefits, Versatility, Sense of scale etc. Such images also communicate to the viewer the Website is taking Care to make certain that the buyer has all of the information at hand to assist them in the buy procedure.
This is a key feature to market quality Items in which branding, special features, weave of cloth or material have to be highlighted. They are especially useful as a descriptive measure to emphasize unique qualities of bits of art and craft in which the focus is on qualities like heritage, craftsmanship etc. Such attention to detail also develops trust between buyer and seller.
These days, clothing merchandisers take great pains to exhibit images of models wearing clothes to assist customers choose their match and size, together with details of the model’s height, body weight and garment dimensions as reference. This has worked out really well especially for large sized women who feel inadequate or shy to walk into a retail shop and find a dress or clothing item that is suitable for their size.Images are no doubt attractive and the key to the achievement of an E-commerce website is excellent product photography with a keen sense of detail to assist the practice of online purchases.